The Top Five (Free) Google Tools for Agents

Besides the search engine, what other Google tools should real estate agents be making use of to boost their online marketing efforts? Here are our top five picks, none of which will break the bank:

Google Alerts
Delivered straight to your inbox, Google Alerts are the perfect way to track mentions of your name, company, competitors in your market, or any other topic you might be interested in.

Google Keyword Tool
The Google Keyword Tool is invaluable in helping you find out which keywords you should be targeting in your domain names and in your website content. For a step-by-step guide on how to use it for better blog posts, click here.

Claiming your business location on Google Places is extremely important for agents, especially now that local businesses are more visible in Google’s search results. For advice on how to manage your business listings on Google Places, click here.

Setting up Google Analytics on your website is definitely worth the effort, as it allows you to track everything from the number of visitors your have to your most popular posts and even where your visitors come from. Without this information, you’ll have a much harder time figuring out what works on your site and what doesn’t.

YouTube
Video marketing is increasingly expected from real estate agents, so if you haven’t already, it’s time to familiarise yourself with this medium. Just make sure you avoid these four all-too-common YouTube mistakes.

Have we missed any essential Google tools that you use every day? Let us know in our comments.

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