Four Ways to Promote Your Blog

If you’ve been working hard to write interesting, useful blog posts a couple of times a week, but aren’t seeing any improvements in the number of leads your blog generates, it might be time to look at boosting your blog with a new promotional strategy. Before you panic, know that promoting your blog doesn’t have to take up much time at all - it just calls for a bit of consistency. Here are our tips to get you started:

Share with other bloggers: When you think you’ve come up with a post that could be interesting outside your immediate market, reach out to other bloggers around the country and see whether they would be interested in using some of what you’ve written on their own blogs. Just beware of people re-publishing your posts wholesale, as this can actually dent your SEO.

Keep up your commenting: As long as you’re taking care to add something useful to the conversation, commenting with a link back to your own blog is one of the easiest and most direct ways to reach a new audience. Just make sure you don’t give in to the temptation to write “nice post!” as your comment, as the chances of someone clicking through to see your blog from this will be next to zero.

Reach out via social networks: Your RSS subscribers know when you’ve published a new post, but do your Twitter followers and Facebook fans? If not, you’ll want to start posting links to your latest blog posts on Facebook, and looking into using a tool like HootSuite to automatically feed links to Twitter as well.

Highlight your bests posts via email: Not everyone in your email database will be signed up to your blog feed, so it won’t hurt to show off your best posts via email every now and again. The best way to do this is to include a few sentences from your most popular posts, followed by a link back to your blog where interested people can read the full article.

Which strategies are working for you when it comes to promoting your blog? Let us know in our comments below.

[Image: altemark]

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