Vlogs - the next big thing in real estate marketing?

Vlogs - the next big thing in real estate marketing?

We’ve talked here before about the use of video in advertising properties and whether it’s worth the time and money spent. Well I’ve recently come across a much more interesting example of how video can be used in real estate marketing - one that I think definitely has legs in terms of adding value to consumers as well as promoting an agency business.

Vancouver agent, Ian Watt, is posting vlogs (video blogs) to his site ianwatt.ca . They are unedited, opinionated, snippets of information delivered by Ian, videod whilst driving around Vancouver in his car. They are close up, personal and candid, providing great insight into the man, the professional and the market. He touches on hot topics in real estate and provides advice to would-be customers (as well as infuriating critics!)

Content aside, what I love about these vlogs, is that Ian has thought beyond the bounds of standard industry marketing practise and has created something memorable using up-to-date technology. He has taken the blog to the next level and is providing advice, opinions and information on his marketplace in a more personal fashion. Once you’ve seen these vlogs, regardless of whether you like him or not, you won’t forget the name Ian Watt, that’s for sure.

It will be interesting to see if others are brave enough to put themselves out there and do something similar.

Watch Ian vlog-ing below:

Ubertor Versus a Custom Realtor Website Site from Ian Watt Vancouver Condo on Vimeo.

2 Comments to Vlogs - the next big thing in real estate marketing?

  1. January 23, 2009 at 4:31 am | Permalink

    Thank you for the fantastic article. Have a great day. Ian

  2. Tanya
    September 11, 2009 at 7:07 pm | Permalink

    Viral video marketing is very powerful marketing tools to promote new products, no doubt would work in real estate too. This film featuring some successful Real Estate Investor. ”The YES Movie” movie trailer on youtube.

  1. By on January 29, 2009 at 5:49 am
  2. By on June 1, 2009 at 2:00 pm
  3. By on March 16, 2010 at 9:15 am
  4. By on March 16, 2010 at 9:18 am

Leave a Reply

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


What online marketing strategies have been working for you so far this year?

View Results

Loading ... Loading ...

Tiny Contact Form