What Makes a Good Property Ad

What Makes a Good Property Ad

When puting a listing onto an agent’s or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property.  If you do this, you will receive high quality leads from potential buyers and sellers.

So what makes up a quality property advertisement? There are a number of elements that should be on all advertisements.


Photos are probably the most important part of the listing ad.  The more you put up there the better. They should show the home in its best light and should be professionally shot. The first photo displayed should be the hero shot as this is the photo often used in the search results page.


The heading for the advertisement should be catchy and enticing for the buyer. For example, if the house has had a price reduction, state that in the title so that the value buyer will click on the advertisement. Remember the listing ad appears as a short version on the search results page.


It is important that you tell the reader as much about the listing as you can. Someone who is truly interested in the property will take the time to read the description. Make sure that you are honest in what you say and provide as much factual information as you can.


Readers of the property advertisement will be looking for the price and if there is no price, they will often move on from the ad.  Therefore it is important that the reader is given clear guidance as to the price of the property.


It is very important to display the address of the property. I know some agents believe that they don’t need to display the address however portal sites today use this address to plot the property on maps and readers also want to know where the house is.

Contact Details

Finally, it is important to advertise your contact details. You should promote the email address of the office as well as the mobile phone number of the agent handling the listing. The challenge is making sure that someone answers the email or the phone call.

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