zillow.com has released another widget for agents to add to their websites, this time to highlight recent updates and contributions to the US real estate marketplace.
The “My Profile” widget, which also offers co-branding to keep an agent’s contact details visible as a user navigates to zillow.com, takes information from the agent’s profile and displays it in a list on their website or blog. Changes such as price updates, comments, answers and edits to home facts are all included in the widget’s news feed.
A post on the zillow.com blog outlines the thinking behind the release:
“Yes, social networking (read: Twitter, Facebook) can be entertaining, but to a lot of real estate professionals, the real meat-and-potatoes of online marketing efforts is a blog or website.”
A number of zillow.com’s releases have focused on agent websites of late. Last month, zillow.com released a widget designed to poll users on whether they believe the market has reached rock bottom, and the website followed up with its “Local Market Explorer” plugin for agents with WordPress blogs.
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