Online video production company TurnHere has started making neighbourhood “vignettes” for its partner Weichert Realtors. The company says it has created over 50 of these online video neighbourhood profiles, which are embedded in the Weichert Realtors website to complement its real estate search.
In promoting the use of online video, TurnHere cites National Association of Realtors findings that 87 percent of real estate searches begin online. In a company statement, TurnHere’s chief operating officer John McWeeny explained his view of the importance of online video for Weichert:
“Weichert understands that prospective home buyers aren’t just considering bathroom fixtures, roofs, or lot sizes. They’re also looking for a neighbourhood for their family and a new place to call home.
Through these powerful neighbourhood vignettes, Weichert is able to position themselves as experts in a particular area and convey their associate’s personal connection with the businesses, schools, nature, and people that make up each unique community.”
TurnHere is owned by inman.com founder Brad Inman and states that it uses a network of more than 8,000 filmmakers across 70 countriesto create its online videos.
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