October 11, 2011

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Six Tips for Website Stickiness

tape

Getting people to come to your website is one thing. Getting them to stay longer than a few seconds before they head back to Facebook or Google is another challenge entirely.

Website Spotlight: housechick.com

housechick

This week’s website spotlight provides a lesson in giving visitors what they want immediately, before they have a chance to get distracted and increase your bounce rate.

Website Spotlight: thecoralgablesstory.com

thecoralgablesstory

There’s plenty to like about thecoralgablesstory.com, the website of boutique US brokerage Papillon. From a design point of view in particular, there’s a good deal of inspiration here for agents looking to update their websites.

Website Spotlight: thatinterviewguy.com

thatinterviewguyhomepage

This week we’re taking a look at another Inman Innovator Awards nominee for 2010: Michael Krisa’s thatinterviewguy.com.

The reason we wanted to highlight thatinterviewguy.com was for the way it uses one of the most important aspects of all real estate websites - its calls to action.

Flash: What it is and When to Avoid it

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If you’ve ever come across a website with moving ad banners or animated headers, chances are you’ve seen Flash in action. While Flash animation can add colour and interest, there are a few issues you should consider before adding it to your real estate website.

How to Link Without Losing Traffic

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Do you know why some website links open a new window, while others load the linked page in the window you were already looking at? Understanding these two linking options is important when it comes to keeping visitors on your website.

Website Spotlight: goodlifeteam.com

goodlifeteamhomepage

Having featured so many great real estate websites on our blog so far, we were a little shocked to find that we had overlooked goodlifeteam.com, winner of the Inman News Innovator Award for 2010.

How Do “Squeeze Pages” Generate Leads?

lemonsqueeze

Even if you’ve never heard the term “squeeze page” before, chances are you have had some experience with them. Today we’ll take a look at how a good squeeze page can work as part of your lead generation strategy.

Website Spotlight: gellens.com

gellenscomhomepage

This week, our website spotlight falls on San Diego real estate agents Maxine and Marti Gellens, who are behind the visually stunning gellens.com.

Website Spotlight: WebAward Real Estate Winners

webmarketingawardspic

This week’s spotlight falls on the real estate category winners of the 2010 WebAwards, which have just recently been announced by the Web Marketing Association.