In this week’s website spotlight, we’re taking a look at Chicago-based real estate search engine dreamtown.com.
While the main focus of this site is real estate search, there’s also plenty of great content here aimed at engaging potential buyers, including a free home value analysis, buyers’ guide, and directory of Chicago buildings.
Alongside all this, the best feature of dreamtown.com is its neighbourhood guide section, which lets home hunters dive into detailed information about each Chicago area. Here, you can find everything from statistics to historical information, a shopping guide, events calendar and even a guide to local nightlife.
As well as presenting dreamtown.com as the go-to resource for Chicago real estate, including these guides is also important from a search engine optimisation perspective, as it helps drive traffic from people searching for specific information on these neighbourhoods.
So which of these guides could you replicate for your own real estate website? Is your website the go-to resource when it comes to information on your neighbourhood? If not, it’s time to address that in your next blog post.
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