February 16, 2011

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Email Tool Review: PreviewMyEmail

You’ve seen them in your inbox before - email newsletters that are missing pictures, full of error messages, or just plain blank. If you’ve ever stopped to wonder whether your email looks like this to some of your own subscribers, you might want to check out PreviewMyEmail.

In a nutshell:
PreviewMyEmail promises to show you what your email looks like in over 30 email applications (such as Outlook, Gmail and Yahoo! Mail) in under three minutes. Once you’ve signed up, all you need to do is post your email and wait for real screen shots to be returned to you for review.

Positives:
This is an application that could save you hundreds of wasted emails and potentially increase the number of leads you receive as subscribers are finally able to see the design you intended. The service emphasises that you’ll see real screenshots, not simulated versions of how your email appears.

Drawbacks:
While you can test how your email looks in three applications for free, PreviewMyEmail’s full service does involve a monthly plan. So this might be a service for agents with serious email marketing agendas, rather than those who communicate primarily through a website or blog.

If you’ve already tried out PreviewMyEmail, we’d love to hear your thoughts on the service in our comments. And don’t forget to read our tips on creating effective email newsletters here.

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