Just like real estate photography, video in real estate varies widely in terms of quality. There are plenty of videos out there that could make even the most settled of home owners wonder whether they should consider moving, and plenty more that probably have even the most dedicated home hunter reaching for the pause button.
So which factors make the difference between a video that enhances a listing and one that does it no favours? Is it the vast amount of money spent on a professional video service? Not if you follow these easy tips:
1. Stabilise the camera if at all possible. Even if you don’t have a tripod available, using something to steady your arm as you pan through each room will go a long way towards reducing that seasick feeling in your audience.
2. Practice filming as often as you can and learn from the results. Are you standing too close to your subject? Are you moving the camera around too quickly? Of course, constructive criticism from others is another excellent way to get the answers to these questions.
3. Edit if at all possible. In the interest of getting a video online quickly, many agents forgo the editing process and simply upload as soon as they finish filming. The problem is that these videos would almost always have looked more professional with even a few dissolves between shots or a quick fade-to-black at the end.
4. Explain what we’re looking at. Another trend in real estate videos are those silent videos that simply show the exterior or interior of a property without any explanation. There’s no need to chat the whole way through, but a few details here and there will go a long way towards connecting your viewers with the property.
5. Enhance where you can. Music is an obvious but extremely effective addition to any real estate video as long as it’s kept subtle and unobtrusive. On the topic of sound, if you’re not keen on having your own voice in the video, try highlighting the property’s features by adding subtitles at appropriate points.
For Mac users, a simple program to edit and enhance your videos is iMovie, while PC users can get started with Movie Maker.
Once you’ve mastered the art of the perfect video listing, your next challenge will be video SEO, which you can read more about here.
Related posts:
- Three Ways to Make Video Listings Work Harder
- Strategies for Great Video Listings
- More Video Listing Inspiration
- Agent Strategies: Video Blogging for Visitors
- The Case for Video Marketing
- Video Listing Tips from Visual Domain
- Aussie Video Listing Grabs the Spotlight
- Real Estate Video Creator Review: Animoto
- Online Video: On the Increase
- Video Keeping Home Hunters Engaged
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