With almost every real estate agent claiming to be the best and most experienced in their area, choosing an agent can end up little more than a guessing game for buyers and sellers. So how do you make sure you stand out to these (often confused) potential customers?

To begin with, it pays to be original. Whether you’re writing a detailed online profile or simply filling out your Twitter bio, steer clear of overused phrases such as “one of the most experienced agents in Sydney” or “knows central London real estate.”

What potential customers want to know is, exactly how much experience does that Sydney agent have? What does that agent actually know about central London? Be precise and you will immediately encourage more confidence in your audience.

Being honest about your abilities goes hand in hand with being precise. After all, if you overstate your qualifications or experience level, chances are that will become obvious as soon as you start to work with a client.

An over-emphasis on resume details is another potential trap for agents promoting themselves online. You’ll naturally want to highlight your professional qualifications, and buyers and sellers are probably interested in them to a degree. But this interest pales in comparison with their need to be sure you understand their location. The trick is to balance out details about your professional life with just as much (or more) information about the area you cover.

As with any content you publish online, it’s worth having one or two people check over it before putting it on display. This will help you catch any spelling and grammar issues, and possibly prompt you to tweak your message to make it that much more appealing.