If your daily routine involves checking at least one social network, chances are you’re logging on to Facebook. In fact, new Hitwise figures are showing Facebook is now the most visited website in the US, surpassing even Google’s market share.
Before we proclaim the fall of the Internet’s Goliath, let’s take a closer look at these figures. According to Hitwise, visits to Google made up 7.03 percent of all website visits for the week ending 13 March, but Facebook just edged into first place with 7.07 percent. This is the first time Google has been overtaken since September 2007, when MySpace topped the list.
Matt Tatham, director of media relations at Hitwise, told The Wall Street Journal that the two websites could go back and fourth between top and second place. But while the totals are close, the amounts each website has grown are far from similar: Google share of total visits was up 9 percent over the same week last year, while Facebook’s was up 185 percent.
So it seems at least one of our predictions for agents in 2010 - that social media fatigue would set in - could turn out to be wrong after all. Of course, we always love to hear from agents about what’s working for them on the social web. And if you’re wondering how to make the most of it yourself, check out our golden result for social media ROI.
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- Is Facebook Part of Your Plan?
- Why You Should Use Facebook
- Facebook and Twitter Still Growing
- Online Advertising in a Social Future
- What Brings People to Facebook Pages?
- Report Reveals Gaps in Aussie Social Media Use
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