Industry News and Trends | Property Ad Guru

June 9, 2011

Managing Social Updates in a Nutshell

August 24, 2010 By Alice Allan Leave a Comment

We all know a presence on the social web is important, but how do you handle the seemingly endless stream of updates from your various profiles?

Filed Under: Industry News and Trends, Product reviews Tagged With: email, facebook, NutshellMail, twitter

Downturn Drives Sellers Back to Agents

August 23, 2010 By Alice Allan Leave a Comment

New research by Nielsen suggests that the economic downturn may be causing sellers to doubt the FSBO approach, driving them back to real estate agents’ offices.

Filed Under: Industry News and Trends, Industry trends Tagged With: For Sale By Owner, FSBO

Posterous: Real Estate Blogging in Record Time

August 18, 2010 By Alice Allan Leave a Comment

We all know a great real estate blog is essential for online visibility, but a common complaint among agents is that creating and maintaining a blog simply takes up too much time. The good news is, there are services out there built specifically for time-poor bloggers.

Filed Under: Blogs & Vlogs, Industry News and Trends, Product reviews, Social Media Tagged With: blogs, Posterous

Advertisers Boost Facebook Spending

August 12, 2010 By Alice Allan Leave a Comment

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

Filed Under: Facebook, Industry News and Trends, Industry trends, Social Media Tagged With: copywriting, facebook, Facebooks ads

SOBOX Goes Hyper-Local

August 11, 2010 By Alice Allan Leave a Comment

SOBOX, the social media tool created by propertyadguru.com publisher Classified Ad Ventures, has announced a move to introduce hyper-local content for its customers.

Filed Under: Industry News and Trends, Product reviews Tagged With: SOBOX

The Great Social Migration: Email Left Behind

August 6, 2010 By Alice Allan Leave a Comment

The amount of time we spend on email is quickly being eaten up by time spent on social networks, according to new Nielsen figures.

Filed Under: Industry News and Trends, Industry trends, Marketing, Newsletters Tagged With: email, facebook, twitter

Woopra Reveals Top Referral Sources

August 4, 2010 By Alice Allan Leave a Comment

Web analytics company Woopra has been hard at work answering the question all website owners ask repeatedly: Where can I get more traffic?

Filed Under: Industry News and Trends, Product reviews Tagged With: agent websites, Woopra

Ad Spending Up in US, Down in UK

August 2, 2010 By Alice Allan Leave a Comment

Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

Filed Under: Display Ads, Industry News and Trends, Industry trends, Marketing Tagged With: click-throughs, display ads, UK, US, WebVisible

Social Media Takes the Shine off Print

July 26, 2010 By Alice Allan Leave a Comment

Social Media is rewriting the rules in the real estate industry and the future of print-based advertising is looking less glossy. Kelly Millar shares her opinion.

Filed Under: Industry News and Trends, Industry trends Tagged With: Print advertising, SOBOX

Google: We’re Not in Real Estate

July 23, 2010 By Alice Allan Leave a Comment

“We are no more in the real estate business than we are in the cafe or the museum business.” That’s the contention of Carter Maslan, Google’s director of product management, who attended the Inman News Real Estate Connect conference in San Francisco last week.

Filed Under: Industry News and Trends, Latest news Tagged With: google maps