This week’s agent strategy comes from beachandbay.com.au – an Australian agency located in Cronulla, Sydney.
Rachael Lord, the agency’s marketing and social media strategist, told us that sharing information on local auction results has paid off in a big way.
“Sick of unreliable and often missing auction results for our local area, we decided to start tracking them ourselves,” Lord explains.
“Our agents attend auctions, we make follow up phone calls and track auctions until they are sold. It’s very time consuming, but we have found it to be rewarding.”
“We get hundreds of hits a month on our auction results page alone,” Lord adds. “Anyone who types in ‘Cronulla auction results’ or certain properties will end up at our website, and we get clients asking for specific results.”
beachandbay.com.au’s strategy is another great example of how sharing local information can work to agents’ advantage. So ask yourself: What information could you share? The answer might just bring about that audience boost you’ve been waiting for.
Related posts:
- Agent Strategies: A Charitable Niche
- Agent Strategies: Hyper Local Blogging
- Agent Strategies: Focus on AdWords
- Agent Strategies: Listings Are Not Enough
- Tech Trends from the NAR Conference: Part 4 – Local Information
- Website Spotlight: Local Information Inspiration
- Agent Strategies: A Big Fish in a Little Pool
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