December 17, 2010
Make the most of your online advertising
Over the past few weeks, the idea that “blogging for real estate is dead” has been debated across a number of sites. Portland agent Garron Selliken kicked off the conversation, then inman.com contributor Gahlord Dewald gave us his response. In Dewald’s comments, we came across one website we think proves real estate blogging is very much alive.
One of the big debates surrounding the use of Twitter in real estate is whether listings should be broadcast through the social networking tool. Some argue that Twitter should be all about relationship building, while others say the occasional listing is perfectly ok to include. Still others are in favour of Twitter accounts that only tweet listings, maintaining they will only reach those who are truly interested.
tweetmehomes.com is a new US-based Twitter service that comes down firmly on the “listings only” side of the debate.
Since Google first began adding real estate listings to Google Maps in mid-2009, the world of online real estate has been monitoring the company’s every move. Each upgrade brought more speculation on how Google was planning to change things for property portals, real estate agents, and property hunters.
Now, we have a clearer idea of where Google is headed.
Latin American online real estate marketplace, vivareal.com, has partnered with real estate giant Century 21 to offer all its franchisees in Brazil a three month trial.
Google Maps has announced changes to its real estate listings and a new Comparison Ads tool for mortgages.
eRealInvestor Inc has partnered with two real estate websites to offer users tools to evaluate the cash flow potential of a property.
Reports in the Canadian press indicate that Century 21 Canada is suing Canadian property search engine Zoocasa Inc. for scraping information from sites provided by Century 21 brokers and representatives without seeking permission.
The Ad Network has just signed deals with real estate companies including LJ Hooker, Century 21, Laing+Simmons, First National and Richardson & Wrench to represent their websites to advertisers.
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