May 14, 2011
Make the most of your online advertising
In yesterday’s Back to Basics article on social media, real estate technology expert David Gibbons mentioned miamism.com as an example of a real estate website making good use of its content to attract visitors. Today, we’re taking a closer look at this Miami beach real estate website to see what else it does right.
We’re firm believers in the value of good content for real estate websites, including information on the latest market movements. One way to include this kind of information is to use a widget from one of the bigger property websites out there.
Today’s strategy comes from Bluegreen Communities, a US real estate company with an eye for good landing page design.
We first heard of today’s website spotlight contender through 1000 Watt Consulting’s Brian Boero, who singled it out as a great example of how photos can enhance a real estate website. We were so impressed with pacunion.com that we decided to highlight it here as well.
Visitors who bounce - open your website and leave without even a single click - are not what you want, especially on a real estate website where one of the aims is to gather leads.
Have you ever wanted to ask a professional website designer for their thoughts on real estate websites? Well today, we’ve done just that by interviewing Jeff Consi, Interface Designer for propertyadguru.com publisher Classified Ad Ventures.
Choosing a domain name for your real estate website can be difficult - you want something snappy and memorable, but you also need to take things like search engine rankings and availability into account. If you’re thinking of setting up a new website for 2011, here are our tips for choosing that all-important name:
If one of the aims of a good real estate website is to capture leads, then effective calls to action are essential. But if your website still isn’t generating as many leads as you’d like, here are five questions to consider:
If your real estate website now has to convince people before they even land on your homepage, what should your design include?
Getting people to come to your website is one thing. Getting them to stay longer than a few seconds before they head back to Facebook or Google is another challenge entirely.
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