Are You Really LinkedIn to 100 Million Users?

We all know Facebook is huge, and many real estate agents are already well on their way to making an impact on that particular social network. But the popularity of some of the other networks out there remains slightly mysterious. That’s why new data on LinkedIn, released by comScore, caught our eye.

At the moment, LinkedIn is claiming that over 100 million professionals are signed up. “We’re growing at roughly one million new LinkedIn members every week - that’s more than one new professional joining the network every second,” LinkedIn says in a recent email to users.

Those are impressive figures, but they don’t tell us much about who those professionals actually are, or whether it’s worthwhile connecting with them. Now, comScore’s data gives us a little more context, revealing that the majority of LinkedIn’s users are in Europe, the UK, the US, and Australia/New Zealand:

The fact that only three of the countries on the LinkedIn list also appear in the Twitter line-up might make you wonder whether it’s worth using Twitter to reach people in places like Australia or the US. But before you delete your Twitter and profile and jump on LinkedIn, remember that the number of people using a particular social network is only one factor to consider. What’s much more important is whether the 10, 100 or 1,000 people you come into contact with through social media are going be helpful to your business.

We’ve talked before about the golden rules for social media ROI and how agents can make the most of Twitter, so those are good places to start. If you’re wondering how to make sure your LinkedIn profile is working for you, tune in tomorrow for our tips specifically for real estate agents.

Are You Really LinkedIn to 100 Million Users?

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