June 25, 2011

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Back to Basics: How Will Blogging Help You?

As we near the end of 2010, our more tech-focused readers could be forgiven for thinking that every real estate agent is running their own blog by now. But by talking and listening to agents we know that, unfortunately, this isn’t the case.

We say “unfortunately” because a regularly-updated blog really is a crucial asset to any agent who wants to stay visible online. And because online is where the next generation of home buyers and sellers will look for their information, we could go so far as to say that a good blog is crucial for any agent who wants to stay in business long-term.

So if you’ve been considering starting your own real estate blog, but aren’t sure exactly how blogging is going to help you, consider these points:

Blogging keeps you in front of search engine results. By regularly adding to the content on your blog, you give search engines more pages to index. With more pages indexed, you’re more likely to appear high up in search engine results, and therefore be found by people looking to buy and sell real estate.

Blogging gives people more reasons to link to you. They’ll need a very specific reason to link to a static real estate website, but give your audience a blog post about local market fluctuations, reasons to live in a certain neighbourhood, or even a new listing you have, and you’ve instantly increased your chances of attracting more links. These links, in turn, make your blog look more authoritative to search engines, which is another boost to your search engine optimisation (SEO).

Blogging helps you dominate your niche. The most effective way to use blogging to improve your online visibility is by focusing on a particular niche, be it your local neighbourhood or some aspect of home buying or selling that you want to be the expert in. As you add more blog posts about this niche, you’ll gradually come to be seen as the go-to agent for that topic and appear in corresponding search results.

Blogging positions you as the expert. Above all, regular blog posts show visitors to your website that you have a wealth of knowledge to share with them, should they decide to work with you. A static website can go some way toward achieving this, but a blog allows you to reinforce the message that you know your market every time you publish a new post.


Related posts:

  1. Back to Basics: What is SEO?
  2. Agent Strategies: Real Estate Blogging that Works
  3. 10 Reasons to Start a Real Estate Blog
  4. Previously on Property Ad Guru: Blogging
  5. Ten Niche Marketing Ideas for Your Website
  6. Bloggers Get More Website Hits
  7. Agent Strategies: Blogging Plus SEO
  8. Google AdWords, SEO & Blogging: A UK Perspective – Part Two
  9. Agent Strategies: Hyper Local Blogging
  10. Back to Basics: What is SEM?

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