February 19, 2011

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What’s the Deal with Facebook Groups?

In this week’s guest post from SOBOX, the social media solution created by propertyadguru.com publisher Classified Ad Ventures, we get the scoop on Facebook’s latest feature.

Facebook has launched a new Groups functionality to replace the seldom-used list option.

Although Facebook already has Groups, this feature will change to a more open community structure where anyone can add other users to a group, without approval.

Facebook says it is trying to create social clusters of people – similar to real life – for example, a group of people from a sport team or old school friends. One scenario used is sharing pictures of your children with family as well as keeping up with what they are doing, rather than sending individual messages to them all.

It works in a similar way to your current Facebook, except that when a group member posts to the group, everyone in the group receives a notification about that post. The information posted in the group is only visible to group members by default.

Another new feature added is sharing and communication with small groups of people – group chat. Until now, people have only been able to chat with one person at a time on Facebook.

Have a look – http://www.facebook.com/groups.

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