Even if you’ve never heard the term “squeeze page” before, chances are you have had some experience with them. Today we’ll take a look at how a good squeeze page can work as part of your lead generation strategy.
If you’ve ever landed on a page that offers you content in exchange for your email address and doesn’t link to any other websites or pages, you’ve already seen a squeeze page. On a page like this, you can only choose to provide your details or leave, which is why they are sometimes referred to as “lead capture pages” or “sign up pages.” You can see an example of a relatively simple squeeze page here.
Needless to say, the fact that squeeze pages are built to capture email addresses makes them particularly useful for real estate agents who want to build their lead numbers. However, there are a few points to keep in mind if you are planning to use this strategy:
1. Make it clear on your squeeze page that people who sign up are actually going to receive something of value in exchange for their email address, be it monthly updates on the housing market, an insider’s guide on how to get the best price for their home, or advance notice of your newest listings.
2. Avoid too much “hard sell” copy on your squeeze page to ensure people don’t lose interest before they sign up. Focus on who you are, what you’re offering, and emphasise your privacy policy when it comes to email addresses.
3. Beware of overpriced squeeze page “generation” services. Google “squeeze page temples” and you will be flooded with offers for high converting squeeze pages that take just minutes to create, but we suggest seeking out a good web designer who will create a page that is optimised for search engines. Of course, your page will need a quality email auto-responder that can follow up the people who provide their details.
Perhaps the most important aspect of a good squeeze page is the niche it focuses on - the more specific, the better. That way, you know the emails your collect through the page will be from people who are truly interested in what you have to offer.
[Image: energiseforlife.com]
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