Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads agents receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
One floor plan provider, floorplanner.com, has just been upgraded to offer a new layout for its “plus” and “pro” users, who pay upwards of US$29 per month.
The new layout allows users to add more relevant information to their floor plans like photos, videos, and 360 virtual tours. They can also show the exact location of a property on Google Maps, and see its surroundings on Google Street View.
floorplanner.com is also aiming to give premium users more branding opportunities, allowing them to choose a custom background that visitors will see when they load the plan. On top of that image, they can also place a custom preloader image that can link to their website.
To get a better idea of floorplanner.com’s capabilities, check out the video below:
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it totally make sense. Property listings should also include brands used when fitting kitchens, bathrooms,etc.