US rental property listing website rentlinx.com is offering a new pay-per-lead service.
Through rentlinx.com, real estate professionals can post rental listings to 13 national and over 30 local websites including Google Base, rentbits.com and rentlinx.com’s showmetherent.com. This free service also includes unlimited photos, descriptions and attachments, online lead and traffic tracking, and access to rentlinx.com’s Craigslist Helper tool, which allows advertisers to use partially pre-filled Craigslist forms and pre-formatted posts.
rentlinx.com is now also offering a pay-per-lead option that lists properties on websites such as rentalhomesplus.com and rentals.com. Advertisers can choose to feature their property and can set a monthly cap on the amount they wish to pay. Each phone call or email generated by these ads costs US$10.
rentlinx.com states it generates over 20,000 leads each month, and that 40,000 rental properties are currently registered with the website.
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So is this ethical do you think? Does rentlinx benefit the users or go behind their backs?