November 26, 2010

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Rental Search Data from


US rental property search engine has released its first whitepaper: Maximizing the Effectiveness of Marketing in the Single and Multifamily Rental Industry.

The whitepaper covers a range of information on the rental housing market including what type of housing renters are looking for, which marketing sources renters are using, and how rental search varies across demographics. surveyed 1,000 renters to create the whitepaper. One of the more interesting results was the data on what resources renters are using to find their next property. As the graph below shows, 72 percent go online, 17 percent use the newspaper, 5 percent look at yard signs, and 5 percent rely on referrals:


It’s interesting to note the difference between’s data on renters and the NAR’s data on buyers, which has 90 percent of respondents using the Internet as their first port of call when searching for property.

Meanwhile, has tweaked its advertising model, allowing users to list rental properties for free on Google Base,, and

There are two paid packages for advertisers on a US$69.95 per month “gold” package to post listings to over 40 rental websites, and a $129.95 per month “platinum” package to post to over 100 websites. Both packages include free email and phone tracking. includes,, and as examples of the websites that will pick up these listings.

On top of those options, properties can be listed via’s partner websites, and advertisers can also choose to post a feed file or have crawl their website for listings. states that over 90 percent of potential tenants look at multiple rental websites when searching for their next home. The search engine says its distribution network reached over 10.2 million unique visitors in March this year.


Related posts:

  1. Release UK Rental Index
  2. Looking for Data Updates
  3. Six North Carolina MLSs Share Data
  4. New Pay-Per-Lead Service at
  5. NAR Approves Search Engine Indexing



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