August 9, 2011

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New Mobile App from Smarter Agent


The connection between mobile technology and real estate marketing is something we’ve discussed before, looking at current options and their advantages. Now, there’s another development in mobile technology aimed at providing clients with real estate information and agents with branding, no matter which phone they’re using.

Over the next two months, US based mobile application company Smarter Agent is releasing what it claims will be the first mobile application to work across “almost all mobile devices, carriers, and formats”. In its press release, the company points to the fact that mobile applications are currently written in several different programming languages, and quotes the statistic that only one in five mobile devices is a “smart phone” – a mobile that operates like a PC, such as an iPhone.

The focus of many recent mobile applications has been on reaching the smart phone market, or on catering to one device in particular, but Smarter Agent says their application will be “the first mobile application to reach anyone with an interest in real estate, any way they know how to use their phone”.

So, what is the application, and what does it actually do? The Homes for Sale application has two main selling points. First, it uses GPS to allow homebuyers to search for MLS listing information on the move, as well as through the usual search criteria of city, price, number of bedrooms etc. Second, Homes for Sale can be branded by agents and connected to their own websites. The application displays the details of whichever agency listed a particular property, but Smarter Agent maintains that leads will be directed to the agency connected to the branded application.

The various features of the new application are perhaps best explained in Smarter Agent’s own demonstration video.

A number of high profile companies have already been convinced by Smarter Agent’s sales pitch. As the company states: “we have 500,000 agents under our affinity agreements with Prudential, Keller Williams, Exit Realty and Realogy, which includes CENTURY 21, Coldwell Banker, ERA and Better Homes & Gardens Real Estate.”


Related posts:

  1. How Hard is Your Mobile Working?
  2. Another Agent App for iPhone
  3. Technology Trends from the NAR Conference: Part 1 – Mobile Internet
  4. New Mobile Option Links Print to Web
  5. Two More Mobile Apps Surface
  6. Three New Options in Mobile Advertising
  7. Mobile Apps, Created by You
  8. Mobile Websites: A Closer Look
  9. planetRE Launches New Mobile Portal
  10. Tracking the Mobile Momentum



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