propertyindex.com is leaving no stone unturned in its attempt to take on the UK portals.
UK estate agents listing their properties with propertyindex.com are being offered free telephone leads. It’s not the first innovation from the portal, which operates under a “pay for results” model, with no sign up fee and agents paying just £1 per lead.
The decision came as a result of some research propertyindex.com undertook, which revealed that many customers preferred to speak to an agent as soon as possible, rather than wait. The company has set up a unique telephone number for each agent in the hope that it would increase the opportunity for agents to convert enquiries into viewings and valuations.
The company says it is offering every client the opportunity to receive these free leads via an 03 number directed to a specified landline or mobile number of their choice. With 03 local rate numbers, enquirers will incur no additional charges. The free telephone leads offer extends from now until the end of March and the company says it could be worth in excess of £50,000.
“Agents will be alerted by a voice message when they answer the phone telling them the lead has been generated by propertyindex.com. From 1st April telephone leads will be charged at the usual £1 per unique, as-per email leads,” a statement from propertyindex.com reveals.
Unanswered calls will divert back to propertyindex.com’s call centre which will capture the details and forward the enquiry to the agent by email.
Chief Executive Lee Bramzell explained further:
“This is a great opportunity to demonstrate the volume and quality of the leads propertyindex.com can generate. Agents should be capturing callers’ name, telephone number and email at an absolute minimum and work to organise appointments.”
Agents can track calls online and will also be sent a monthly report detailing each telephone lead. From the end of March, agents will have seven days to dispute any leads before payment is debited from agents’ accounts.
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