US property search engine trulia.com is reporting that US homebuyers are twice as likely to look online rather than in print for open house information.
The results of an online survey of 2,715 US adults, conducted by Harris Interactive, show 62 percent of respondents use or plan to use online sources to find open houses. 53 percent take their open house information from real estate agents, 36 percent from neighbourhood signs, and 31 percent use print sources, including newspapers and local flyers.
Sami Inkinen, trulia.com co-founder and COO, said in a press release: “The real estate section of the weekend newspaper is no longer the go-to resource for open houses.”
Interestingly, a post on the trulia.com blog also states that the use of open house filters on the website has grown by 39 percent since the start of 2009.
Related posts:
- Do Marathon Open Houses Sell Houses? We recently reported on trulia.com's promotion of a marathon 53...
- Top 10 Tips for Turning Listings Into Open Houses How do you turn a listing into a successful open...
- Open House Month at Century 21 Century 21 Real Estate LLC has announced that October will...
- trulia.com Backs 52 Hour Open House trulia.com is promoting a marathon 53 Hour Open House organised...
- Online is the Future A recent article on propertyadguru.com by Simon Baker argued that...
Related posts brought to you by Yet Another Related Posts Plugin.
Loading ...
More the reason Real Estate agents and brokers should be using Virtual Photo Services
Displaying a virtual tour using your website and/or a marketing CD, allows these prospective guests to view all areas of your property, giving them a feel for the environment and comforting them with a sense of what to expect upon arrival