Facebook vs Twitter 2010

In this week’s guest post from SOBOX – the social media solution created by propertyadguru.com publisher Classified Ad Ventures - we delve into the differences between Facebook and Twitter audiences.

On the surface, it may look as if Facebook and Twitter are similar, but if you look a little deeper, they operate differently on a number of levels.

In a comparison of 2010 social demographics conducted by Digital Surgeons (mainly of US data) on Facebook and Twitter, many of the stats are similar, however, there are a few subtle differences that could affect the way you communicate with these audiences.

We have written before on how important it is for real estate agents to Know Where their Audience Hangs Out, and these latest stats identify what messages you should be sending to each site.

For example, 67 percent of Twitter users say if they follow a brand they will purchase that brand, compared to only 51per cent of Facebook users.

So what does this mean for you? Are Twitter fans more valuable than Facebook ones?

Not necessarily. You have to remember that Facebook has a much larger reach so you need to have a strategy for both sites.

Facebook is a great way to drive fans to your websites and increase brand awareness, whereas Twitter is a great place to actively push your wares, so to speak.

Another interesting point is that a third more Twitter users are more likely to recommend a business brand compared to Facebook users. Most people believe that companies and brands should be on Facebook first and Twitter second.

This is understandable due to the size of Facebook compared to Twitter but what people don’t seem to consider is that those who follow brands on Twitter are more likely to be “influencers” as opposed to the average Facebook fan.

You can access the full findings of the research here.

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