December 17, 2010

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Technorati: How Blogging Helps Businesses

Recently, Technorati released their State of the Blogosphere 2010 report, which surveyed 7,200 bloggers from across the globe. In amongst the report’s findings, there are some interesting revelations about how blogging helps businesses.

Most of the bloggers (64 percent) were hobbyists, but the second largest group (21 percent) were self-employed bloggers who write for their company or organisation.

Of those self-employed bloggers, 36 percent said they are blogging a lot more now than they were when they first started out, and most of those said this was because blogging had proved valuable to their business.

Unsurprisingly, the biggest share (28 percent) of self-employed bloggers say they blog to attract new clients. 26 percent said they do so to share their expertise with others.

In terms of exactly how blogging has helped their business, most of the bloggers surveyed said it increased their visibility in the industry, caused people to buy their products and services, or helped them to be regarded as an industry leader. Only a small number (14 percent) said blogging hadn’t had any impact on their business yet.

A final note for those who aren’t seeing much traffic to their blogs at this stage: plenty of bloggers are the in same boat. In fact, nearly half of Technorati’s respondents said they see less than 1,000 unique visitors on their blogs each month, while 23 percent said they see between 1,000 and 5,000, and only 9 percent said they see over 10,000.


Related posts:

  1. Agent Strategies: Blogging Plus SEO
  2. Posterous: Real Estate Blogging in Record Time
  3. Agent Strategies: Hyper Local Blogging


  1. Kylie Emans says:

    I am addicted to blogging now, have been a blogger for 3 years but now I blog everyday, hobby and my own business website.

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