April 29, 2011

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Real Estate Website Inspiration at the IMAs

The winners of the 2010 Interactive Marketing Awards have now been announced, providing plenty of ideas to anyone looking to upgrade their real estate website.

The IMAs are international awards judged by leaders in web design, advertising, public relations, publishing, news and other industries from companies such as American Express, Cadburys, Deutsche Bank, Microsoft, OgilvyOne, Time Warner and Verizon. Judging covers web site design, content, functionality, usability and standards compliance.

In the real estate category, the winners included bigger brands such as Coldwell Banker and Better Homes and Gardens along with a few more local offerings.

One of these was dbhomes.info, the website of an Ohio-based real estate company that builds condominiums, cluster homes and single-family communities. DB Homes have gone with a simple, familiar design here, off-set with a number of enticing photos. It’s a simple formula that clearly works in their favour.

tfcornerstone.com is another of the winners that displays this simple, clear approach to web design. One of the interesting inclusions here is the option for users to vote on where they would most like to live - a straightforward idea, but one that gets home hunters that much more involved with the website.

The IMAs even included a single-property website in their list: 999peachstreet.com. Again, the design is clean and simply, relying heavily on great photos to give it an edge.

There are plenty of other great real estate website examples among the IMA winners list, so have a browse through next time you’re in need of some design inspiration.


Related posts:

  1. An Insider’s Take on Real Estate Website Design
  2. Website Spotlight: WebAward Real Estate Winners
  3. Real Estate Website Tips from propertypal.com
  4. Website Spotlight: Local Information Inspiration
  5. Top 10 Tips for Your Agency Website

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