So you’ve signed up to Google Analytics, or started using a similar service to find out how your website is performing. The only problem is, the information on your screen might as well be written in another language. If this sounds familiar, have a look through our list of common web analytics terms for a plan-English explanation.
Backlinks: A backlink is any incoming link to a website or web page. Before search engines, these links were useful in navigating the Internet, but now they are more important in terms of search engine optimisation (SEO), as they are an indication of the popularity of a website or page.
Bounce rate: Your bounce rate is the percentage of visitors who came to your website and left without taking any action. See this article for information on how to lower your bounce rate.
Clickstream: The clickstream is the series of links a person clicks on while browsing the Internet. Analysing your clickstream can help you understand how your visitors are moving around your website.
Hit: A hit is the sending of a single file, whether an HTML file, an image, an audio file, or other file type. Since a single web page request can bring a number of individual files with it, the number of hits from a website does not reflect the number of visits or visitors it has received.
Landing Pages: By looking at your landing pages data, you can see where your visitors are first arriving at your website. Once you find the most popular pages, you can better place your advertisements and/or lead capture forms.
Outgoing Links: These are the websites you link to in your content. By looking at how many hits your outgoing links are generating, you can see what kind of content is interesting to your visitors.
Page View: A page view occurs when a visitor opens a page on your website. During a single visit, one unique visitor may open many pages and therefore create multiple page views.
Referrer/Referring Site: A referrer is a website carrying a link that brought visitors to your website. Links to your website in Twitter streams and in blog comments are counted as referrers.
Visitor/Unique Visitor: A visitor is a unique individual who comes to your website. The word “unique” is important here, because it means the visitor is a person who has opened the website once in a fixed time frame (e.g a day, week, or month). Visitors are also called “unique visitors”, “unique users”, “unique browsers” and simply “uniques”.
Visit: A visit starts when a unique visitor opens a website and ends when they move on to another website. One unique visitor can make many visits to a website.
[Image: javatuning.com]
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