October 11, 2011

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zillow.com: Photos Make a Dramatic Difference


Earlier this year, US real estate marketplace zillow.com published a blog post detailing exactly which qualities led to good listing performance. Their data showed exterior home photographs, as well as specific neighbourhood details, attract the most attention.

Now, zillow.com has followed up with data that shows the dramatic effect photos have on the traffic a listing receives.

Director of broker relations Sara Bonert writes that a listing with just one photo will get 75 percent more views than one with no photos. Five photos cause a 170 percent increase in traffic over no photos, 10 photos cause a 275 percent increase, and 20 photos bring in 350 percent more traffic.

zillow.com uses the data to highlight their recently added photo display function that exposes additional photos when they are hovered over with the mouse.

The statistics are no surprise to propertyadguru.com. Check out our advice and tips on making the most of property photos, along with our tips on how to make your listing stand out.


Related posts:

  1. zillow.com: What Makes A Good Listing?
  2. Agent Strategies: Property Photos Still an Issue
  3. Big Changes at zillow.com
  4. zillow.com Looking for Data Updates
  5. zillow.com’s Local Info Now Easier to Use
  6. Top 10 Tips for Property Photos
  7. zillow.com Offers New WordPress Plugin
  8. zillow.com Upgrades iPhone App Again
  9. Photos are king
  10. Copy right: using photos on your website – legally!

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