Coldwell Banker iPhone and Android Home Search

Coldwell Banker Real Estate has launched what it says is the first-ever international home search application for iPhone and Android-powered devices.

The company says the new mobile application enables users to easily search for property listings and recent home sales in 28 countries in North America, Europe, Central America, Caribbean, Australia and South America. The results of these searches as well as the search itself can be saved in a personalized ‘My Coldwell Banker’ account newly created from the user’s smartphone or added to an existing account with coldwellbanker.com by logging into the site directly from the handheld device. Unique to the Coldwell Banker application, searches that are saved to an app-created ‘My Coldwell Banker’ account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device’s homepage.

Features of the new application include:

• GPS-based search to locate nearby homes for sale, open houses and recent homes sold
• Ability to sort recently sold properties by location, price and sale date
• Option to view search results in list form or on a variety of maps including street, hybrid and satellite that are marked with “clickable” Coldwell Banker Real Estate icons
• Detailed property listings that include images and a slideshow view
• Direct dial and e-mail functions from the user’s mobile handset to the local Coldwell Banker Real Estate listing agent associated with each property
• Real-time notifications of new properties and open houses identified through the user’s customized saved searches

In October 2008, Coldwell Banker Real Estate optimised its website for use on all mobile devices. By early 2009, international Coldwell Banker Real Estate listings in 28 countries became accessible via the Coldwell Banker website on the iPhone, Blackberry and other smartphones.

The big question is: are people searching on mobile devices? Coldwell Banker believe they are, saying that to date, more than 200,000 users have viewed Coldwell Banker Real Estate listings from a handheld device.

In a statement about the launch of the new search functionality, Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC, said:

“While the desktop computer remains a proven screen, Coldwell Banker recognizes that today’s technologically savvy consumers are also using smartphones to access information on-the-go. We are committed to improving the consumer experience and will continue to introduce innovative technology such as this mobile application to provide our customers with up-to-date home data the moment they want it and to wherever they may be.”

You can watch a demo below:

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