November 27, 2010

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Century 21 Deal with homefinder.com

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Century 21 Real Estate LLC and US real estate listings website homefinder.com have announced a national advertising agreement - the second deal announced for homefinder.com this week.

This relationship enhances the exposure for Century 21 System broker listings on homefinder.com and its network of 130-plus online newspapers throughout the country.

Speaking about the deal, Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC, was quoted on RISmedia as saying:

“The HomeFinder.com partnership offers another example of the CENTURY 21 brand delivering enhanced value to consumers and to our brokers and agents through powerful online advertising initiatives. Our marketing is focused on meeting consumers online, providing them with the tools they want and then driving them to our franchisees for the information they need to make an informed home buying or selling decision.”

Tim Fagan, president and chief executive officer of homefinder.com, added:

“We’re excited to deliver additional traffic, visibility and opportunity to the CENTURY 21 System through this advertising partnership. HomeFinder.com will supercharge all CENTURY 21 broker office listings with top priority listing placement and unlimited photo uploads that will deliver maximum exposure to an unduplicated and targeted audience across our Network of 130-plus newspaper websites.”

It’s the second deal to be announced for homefinder.com this week. The listings website just revealed they had agreed a new agreement and strategic partnership with US online foreclosure marketplace realtytrac.com. This deal will see real-time foreclosure data from RealtyTrac’s nationwide database of default, auction and bank-owned homes made searchable on homefinder.com and its national media network of 130+ newspaper sites.

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  2. Century 21 Partners with realtor.com
  3. RealtyTrac Partners With International Agency
  4. Location-based Marketing from homefinder.com
  5. Century 21 Goes Social
  6. Century 21 Wins Stevie Award
  7. New Ad Deal a Threat to Portals?
  8. Century 21 to Increase Online Advertising
  9. realtytrac.com Goes Social
  10. Open House Month at Century 21

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