Besides the search engine, what other Google tools should real estate agents be making use of to boost their online marketing efforts? Here are our top five picks, none of which will break the bank:
Real Estate Marketing in 2011: Part Two
April 7, 2011 By Leave a Comment
Yesterday, we spoke to John L. Heithaus, chief marketing officer for Metropolitan Regional Information Systems (MRIS), the largest multiple listing service in the US, about the role of social media in real estate marketing. Today, John talks to us about agents who aren’t yet using new online marketing tools, and his predictions for the future of real estate marketing.
Real Estate Marketing in 2011: Part One
April 6, 2011 By Leave a Comment
Today, we’re taking a step back to look at the bigger picture of how real estate marketing has changed as more and more communication moves online. For a long-range perspective on this, we went to John L. Heithaus, chief marketing officer for Metropolitan Regional Information Systems (MRIS), the largest multiple listing service in the US.
Do You List on Craigslist?
March 1, 2011 By 1 Comment
Alongside this debate over whether Craigslist is a safe online marketplace, a number of real estate industry commentators have weighed in with their take on whether real estate agents should be using the website.
Agent Strategies: Narrowing Your Focus
February 15, 2011 By Leave a Comment
Today we take a peek behind the scenes at thecoralgablesstory.com, which we previously highlighted as an example of a well designed real estate website.
Agent Strategies: Property Photos Still an Issue
January 28, 2011 By 3 Comments
We’ve been blogging about how to take great real estate photos for some time now, but as realestate.co.nz CEO Alistair Helm recently pointed out, quality listing photos remain something of a rare commodity. Another real estate professional who thinks real estate photography could be improved is former US real estate agent John Lynch.
Agent Strategies: Your 2011 Business Plan
January 19, 2011 By Leave a Comment
“I’ve never written a business plan for the profession I’ve chosen and existed in for the last fifteen years. I use the word existed, because that’s pretty much what you do without a concise action plan.”
Is Your Google Profile Up to Date?
January 13, 2011 By Leave a Comment
Never heard of Google Profiles before? Then you’re missing out on a great opportunity to influence how you appear in Google’s search results.
Where Will You Market Your Business in 2011?
December 31, 2010 By Leave a Comment
Making any kind of prediction about what real estate marketing will look like in another decade’s time seems unwise to say the least, but we can make some guesses about how things might change over the next 12 months.
How to Make RSS Work for Your Business
December 21, 2010 By Leave a Comment
RSS, also known as Really Simple Syndication, is probably one of the easiest tools real estate agents can use to stay on top of the latest news. Today we’ll explain how to set it up and use it to enhance your business.
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