October 17, 2011

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What does SMO mean in 2011?

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Property Ad Guru first looked into what SMO is and why it matters in early 2010, but as the social web has grown and changed over the past year, we thought now might be a good time to revisit this aspect of online marketing.

Real Estate Tech Roundup 12/8/11

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Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest stories from around the world:

Twitter Influence: Can it Be Measured?

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Which real estate agent has the most influence when it comes to Twitter? According to a recent survey by Klout - a tool that claims to be able to measure the influence of individual Twitter users - the agent with the highest score is West Cornwall’s Chris Wood.

Photo Editing Made Fun: Picnik

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The process of getting listing photos ready to publish has to be one of the more boring tasks in an agent’s day. That is unless you’re using Picnik…

Real Estate Tech Roundup 5/8/11

techroundupbudgie

Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest stories from around the world:

Back to Basics: The Top Five Factors of Great Listings

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If your listings are languishing on property portals without attracting any attention from buyers or renters, it might be time to run through what factors go into a good listing.

And This Year’s Inman Innovators Are…

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It’s that time of year again, when Inman News announces the winners of its Innovator Awards, including one “Innovator of the Year”.

Previously on Property Ad Guru: Email Newsletters

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The humble email newsletter is still one of the most important elements in a real estate agent’s marketing toolbox - especially if it’s done right. If you’re unsure whether your emails are making the right impact on potential customers, check out these previous posts:

What Homethinking’s CEO is Thinking

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Have you ever wondered what goes into creating a lead generation business for real estate agents? To find out, we chatted with Niki Scevak, who’s behind the US-based real estate agent search engine Homethinking.

A Peek Into the Future of Real Estate Online

Sometimes, it feels like the online world is changing far too quickly for anyone to keep up with. But what if you could pick the brain of one of the digital world’s key players, and find out what might be next on the horizon?