October 11, 2011

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What Homethinking’s CEO is Thinking

Have you ever wondered what goes into creating a lead generation business for real estate agents? To find out, we chatted with Niki Scevak, who’s behind the US-based real estate agent search engine Homethinking.

If you’re not familiar with Homethinking, then the best way to understand it is as a place for home owners to find the best agent to sell their home. The benefit for agents is that it also acts as a lead generation service.

“We’ve iterated through a number of different sales models with agents, and found that delivering value up front and pricing our advertising options on a performance basis was what worked ultimately best,” Scevak explains, acknowledging that agents have often been disappointed by lead generation services in the past.

Click here to listen to the full interview.


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