Now we know that LinkedIn has passed the 100 million users milestone - most of which are in Europe, the UK, the US, and Australia/New Zealand - the next question is: Is your LinkedIn profile actually working for you? If you signed up months ago but haven’t heard a peep from LinkedIn since, here are a few things to check:
1. Make sure all the information on your personal profile is up to date, otherwise you’ll be making it more difficult for people to find you. Another reason to keep your profile current is that the information here will often appear as the first result in a Google search for your name.
2. Set up a company page for your business, again including as much information as possible. Once your company page is set up, other LinkedIn members can then recommend your business to their own networks, which increases your profile further.
3. Check the people you may know tab for suggestions of people to add to your network. You might be surprised at who you’ve overlooked so far.
4. Have a look in the groups section for larger networks to connect with. Unsurprisingly, the number of real estate groups on LinkedIn is huge.
5. Visit LinkedIn Answers to see if you can help someone out by answering their question. The questions don’t have to be about real estate - there are a whole range of topics to choose from.
One of the best things about LinkedIn is that it doesn’t require as much time to maintain as Twitter or Facebook, and you can set up email alerts to let you know when you need to check in. So once your profile is up to date and you’re part of the right networks, LinkedIn should be working as your online business card, ready when anyone wants to connect with you.
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