In this week’s guest post from SOBOX, the social media solution created by propertyadguru.com publisher Classified Ad Ventures, we hear the latest on how the release of the iPad has impacted print sales.
It has been six months since iPad was launched and the question has been asked, again, is has the iPad killed or saved print?
With more publishers producing publications for iPads, Ad Age has released its first results on iPad magazine sales.
Wired came out on top with its first iPad issue selling 105,000 copies – this was significantly higher than its print issue. However, since then, iPad issues have sold at an average of 30,000 per month, which is less than half of the newsstand sales.
In other genres, not so in-tune with iPad users, lifestyle magazines such as Glamour andMen’s Health are only selling one percent of sales to iPad users.
The only other standout has been People magazine for iPad, which is averaging 10,800 copies per week. However, this app is free to print subscribers.
Magazines, which feature more in-depth articles, are performing better than lifestyle magazines but are still pulling only a small percentage of sales.
It will be interesting to see what the next results show to see if there has been a further uptake of iPad magazine sales with more people turning to iPads as word spreads.
Related posts:
Loading ...
