August 13, 2011

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Digital Property Group owned UK portal,, has been revealed as the lead partner in the McDonald’s Best Chance Monopoly nationwide promotion.

The portal will offer the chance for potentially 2 lucky customers to win £300k prizes to buy a home with

Sarah Boorman, Marketing Director of comments:

“The partnership with McDonald’s provides very direct access to for millions of home buyers and renters across the UK. We fully expect this campaign to not only increase the exposure of our agents’ properties but to also provide welcome support in the form of 2 potential sales for our estate agents or developers.” says the partnership with McDonald’s is the natural continuation of its current “what makes a home” marketing campaign.

In a press release about the partnership, Lucy Brindle, McDonald’s Brand Manger said:

“When selecting partners for 2009 Best Chance Monopoly, we were looking for a range of aspirational partners across a wide variety of sectors and fitted the bill perfectly for their sector as they are a leading property website. It forms a perfect partnership as houses are a highly sought after prize and we are excited to have them on board.”

It is huge news for, as it is the biggest ever promotional campaign in the UK for McDonald’s. The partnership will market to millions of McDonald’s customers through the nationwide campaign across TV, print, online and in-store at McDonald’s, reaching what the company says is the “key audience of renters, young families and first time through to third time buyers moving up the ladder”.

The 6 week promotion began this week with TV ads and will see branding in all 1,190 McDonald’s restaurants across the UK. The McDonald’s print campaign commences on 18 March in the Metro, The Sun, Daily Mirror, Daily Record and Daily Star plus advertising within the Daily Mail national & regional Northcliffe titles (the Digital Property Group, which owns, is a division of Associated Northcliffe Digital). Additional online advertising will expose to millions of impressions.


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  6. rightmove Launches Huge Marketing Campaign


  1. Ben Waugh says:

    A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks

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