US-based real estate agency Coldwell Banker is proving that real estate video isn’t just a fad, passing the 2 million views mark on its YouTube channel last week.
The channel, dubbed Coldwell Banker On Location, was first launched in May 2009 and quickly became one of the top 10 most-viewed branded channels on YouTube.
Coldwell Banker says On Location was the first branded YouTube channel to use dynamic Internet Protocol (IP) lookup to search for videos, which automatically serves up local results when visitors first hit the site. The company adds that the channel has seen its fastest growth over the last eight months, with more than 1 million views occurring between April 2010 and October 2010.
“Savvy marketers like Coldwell Banker understand how consumers are shifting online and are embracing innovative uses of digital platforms like YouTube,” says Sam Sebastian, director of classified and local sales at YouTube owner Google.
If you’re looking for inspiration for your next real estate video, start by checking out two of Coldwell Banker’s most popular videos: How to Make Moving Fun and Real Estate Opinions, Men vs Women.
Also, if you’re looking for ideas on how to make sure your YouTube videos attract attention, check out our tips for YouTube SEO.
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- Five Reasons to Try Out Video
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- realestate.com Listings on youtube.com
- Online Video Continues to Grow
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