November 27, 2010

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Until recently, had been steadily expanding its presence as a US-based real estate search engine. But over the past few months, the people behind this website have been watching Facebook’s exponential growth, and changing their strategy accordingly.

Load up today and you won’t find a real estate search bar. Instead, the website promises “a social media toolkit for real estate agents, brokers, and professionals.”

So what exactly does the new offer? Their product is described as a “toolkit” for real estate professionals looking to market their brand via Facebook. Market snapshots, featured listings, and analytics to monitor the results of agents’ social media efforts are all part of the package at this stage. explains their move away from Internet leads in a blog post. “The vast majority of agents still get 80%+ of their business via word-of-mouth referrals,” writes. “The referral sphere is where the business is done – not blind Internet leads.” CEO Alex Chang expanded on the move in an interview with “At the end of the day, the world doesn’t need another property search engine, but Realtors absolutely need a social media toolkit for word-of-mouth business.”

According to, the cost of’s toolkit for agents will be around US$20 per month, while brokerages can expect to pay up to $2,000, depending on their size.


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