November 27, 2010

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New Facebook App from

US agents keen to upgrade their Facebook profiles now have a new option from an application simply named “Social Real Estate“.

According to, the new application creates a “Real Estate” tab on the Facebook pages of real estate agents and brokers. It can then display city-specific housing, education, and walkability data to create more engagement with your contacts.

The free application takes school data from, real estate market data from Altos Research, and walkability scores from - who else? - Walk Score.

“Facebook has passed 400 million users and is arguably second only to Google in mass consumer engagement, but most real estate brokers and agents struggle to use the platform effectively,” says Alex Chang,’s CEO. “Our application solves that problem by delivering content consumers want and engagement tools real estate agents need within Facebook itself.” adds that MLS real estate search, along with lead generation and drip marketing tools for real estate agents and brokers, will be included in a full version of the app slated for release in the coming months.

Don’t live in the US? Still keen for ideas on how to make the most of Facebook? Check out our article on how to make the most of your Facebook fans, and our golden rules for social media return-on-investment.


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  1. [...] with company logos and links. says the application for brokerages is an extension of the free application it released earlier this year, but does not detail the costs to [...]

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