November 26, 2010

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Facebook’s Guide to Ads

A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.

Guide to Facebook Ads goes over every aspect of the process, from how to make your ads stand out, to budgeting, ad delivery, and best practices. Those who want to get really familiar with the process can even sign up for a webinar here.

For those still considering whether Facebook Ads are a worthwhile investment, the best practices section of the guide is a good place to start. This covers gaining more fans, acquiring leads, and driving awareness, providing a good overview of what Facebook can achieve in these three key areas.

For the record, the above ad for All Nippon Airways was featured as one of Facebook Ads’ success stories after it earned the company a 25 percent click-through rate - a marked improvement from its usual eight to 12 percent.


Related posts:

  1. Advertisers Boost Facebook Spending
  2. Facebook Ads From the Ground Up
  3. New Study Shows Where Facebook Users Focus
  4. Five Facebook Pitfalls and How to Avoid Them



  1. [...] For more Facebook advertising tips, check out Facebook’s own guide to its ads here. [...]

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