There’s plenty agents can do to make their listings stand out, but of course not everyone has the time to create a dazzling showcase for every single property. If you’re resources are stretched, aim to hit these five basic targets to ensure your listing isn’t overlooked:
1. Accurate details. You might not know everything there is to know about a particular property, but even still you can make sure the information you do include is correct.
2. Photos. Both trulia.com and zillow.com have shown that one photo, at least, goes a very long way in terms of attracting viewers.
3. A catchy headline. What’s special about this property? A great view? A quiet street? A drop in price? Rather than simply writing “new listing”, grab home hunters’ attention with your headline.
4. Contact details. It’s surprising how often important agent contact details are left out of listings. If you’re keen for leads, make it easy for people to get in touch.
5. Proofread. Spelling errors and typos are all too easy to spot on property portals. If possible, get someone who hasn’t seen your listing before to look over it and pick out any problems before it goes online.
Looking for more advice on how to make your listings the best they can be? Check out our series on maximising leads from portal sites, along with our advice on what makes a good property ad.
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