New Widget from findaproperty.com

UK property portal findaproperty.com, which has just come out with an iPhone application, has also released a widget showing UK average house prices that can be added to any website.

The widget displays asking price data for both flats and houses in any UK town or county for either sales or rentals. findaproperty.com explains that it shows asking price changes for the last 90 days in both graph and tabular formats.

The widget takes a daily snapshot of the prices at which properties are advertised on the website for the last 90 days and then plots them on the graph. The widget’s graph features clickable data points, so the user can find out precisely how much the average asking price of a flat or house in that area was on a specific date. Asking price data is drawn from findaproperty.com’s database of over 600,000 properties.

Meanwhile, findaproperty.com parent company The Digital Property Group (TDPG) is touting the success of both findaproperty.com and primelocation.com over the past few weeks, claiming an increase in traffic has boosted the number of enquiries for its agents.

According to a company statement, on 18 January findaproperty.com recorded just short of 215,000 unique visitors, which is 11,400 individual visitors greater than the previous record set in August 2009. The next day, primelocation.com attracted just over 168,000 unique visitors, which is its recorded highest number.

TDPG says that in both cases this boost in visitors translated into enquiries for its agents, with lead totals for primelocation.com and findaproperty.com between 1 and 19 January increasing by 21 percent and 59 percent respectively compared with the same period in 2009.

The company also states that for the first 19 days in January its websites delivered a lead to an agent every 2.2 seconds, compared with a lead landing every 3.1 seconds in 2009.

TDPG sales director John Notley said these were “outstanding” numbers, even taking seasonality into account.

With TDPG’s parent company recently bringing globrix.com into the fold, 2010 looks set to be an interesting year as this portal network, along with zoopla.co.uk’s, tries to close in on that other UK property portal, rightmove.co.uk.

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