Leading Dutch property portal funda.nl recently commissioned market research to find out what consumers thought of it. The results are as revealing for agents as they were for the portal itself.
The research, conducted by Heliview, showed just how important video and interactive floor plans are when it comes to listings. 53 percent of respondents said they were more likely to spend time looking at a listing if a floor plan was included, while 61 percent said they were likely to prefer listings if a video was available.
Heliview’s results were also enlightening when it came to public perception of the market-leading portal. A huge 81 percent named funda.nl as their preferred listing location when it came to promoting their house.
So, for Dutch agents at least, it seems skipping the market leader when placing property listings simply isn’t an option. In terms of listing content, the survey confirms what many already know: the more content, the better.
Looking for more ideas on listing content? Click here to see our tips on making your listings stand out.
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