Seven Portals the Minimum: home.co.uk

The results of a survey from home.co.uk, a UK-based property search engine, show some interesting trends in the listing habits of UK agencies.

home.co.uk surveyed 14,660 agencies to come up with the results, which show 93 percent of respondents list their properties on at least one portal. However, just over 20 percent of respondents were found to advertise on only one portal. Which was the most popular portal? You guessed it: rightmove.co.uk.

home.co.uk isn’t convinced these agencies have the best online marketing strategy. The search engine had this to say about the importance of advertising on multiple portals:

“Does it mater how many property portals an agent advertises on? Yes indeed it does. Further analysis by home.co.uk shows that the agents that advertise most widely have by far the lowest typical time on market figures. Hence, just being on rightmove.co.uk isn’t enough to have the best property sales turnover.”

The survey also revealed that nearly seven percent of UK agencies don’t advertise online at all.

home.co.uk maintains that the best sales turnover rates are seen by agencies that advertise on seven or more of the major UK property portals. According to the survey, agencies that follow this strategy see properties on the books for 56 fewer days than agencies that advertise on less than seven portals.

“As we’ve being saying time and time again, agents really need to consider reach when planning their online advertising campaigns. More portals equals greater reach and a much faster sales turnover,” said Doug Shephard, business development director at home.co.uk. “Moreover, prospective vendors can easily find how widely an agent advertises online and this encourages more instructions.”

According to home.co.uk, the top five portals in terms of sales are rightmove.co.uk, zoopla.co.uk, primelocation.com, findaproperty.com and fish4.co.uk.

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