July 6, 2011

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Top 50 Overseas Property Portals

After its recent revamp, independent UK trade portal globaledge.co.uk has revealed the latest top 50 overseas property portal rankings.

Many estate agents look to this rankings list and the information it provides on pricing and rankings as a guide – where should they spend their advertising budgets?

In this market leads are hard to come by, and globaledge.co.uk has issued some valuable advice for agents with the rankings list:

“If you look down this list and simply choose the cheapest portals, you will NOT maximise the number of leads you generate. The trick to finding property portals that work for your business is to find those that your customers are likely to use.”

Criteria agents should consider includes: marketing and traffic, content and usability, and business model.

After a survey of 535 locations, globaledge.co.uk has ranked the top five overseas portals as:

1. themovechannel.com
2. findaproperty.com
3. hotprop.com
4. rightmove.co.uk
5. leadgalaxy.com (venture.co.uk)

The bulk of the information is only available to premium subscribers of globaledge.co.uk. Further information about the methodology behind the rankings is available at the website.

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