October 11, 2011

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Rezora Email Service Takes Off


Real estate email service Rezora has been getting attention from all the right places over the past few months. A new deal with Coldwell Banker, along with support from a startup funding company, could mean it’s more than just another way to send emails.

Rezora describes itself as “an online environment for real estate agents that helps deepen their client relationships by enabling secure, low-cost communication with their contact database through high-impact, visually appealing emails in place of traditional postcard mailings.”

Through an online interface, Rezora lets agents view information on which properties their clients are viewing, track client responses to the marketing material they send out, and evaluate other aspects of their marketing performance. The service also allows agents to create electronic newsletters and postcards containing MLS listings and other content through a template.

techcrunch.com reports that startup funding company TechStars has just promoted Rezora to a group of venture capital and angel investors. Rezora is one of ten companies TechStars is providing with US$18,000 along with free office space, operational support and mentoring.

Rezora are also celebrating their newly created partnership with Coldwell Banker that will see Rezora’s services provided to over 1,000 Coldwell Banker agents in the Denver Front Range market.

Chris Mygatt, President of Coldwell Banker/NRT Denver, explained why Rezora was chosen:

“Clearly, we are faced with a challenging marketplace compounded by the decreasing effectiveness of traditional media. For months, we have conducted due diligence on e-marketing solutions.

While originally attracted to more generic e-mail platforms, we feel that Rezora, with its specific feature set for real estate, will enable our brokerage and its agents to raise the bar in communicating with and understanding the preferences of our clients.”

Currently, Rezora are offering a free 60 day trial, after which the cost of the service is US$34.95 per month.


Related posts:

  1. RE/MAX Takes Over TV
  2. New Website from Coldwell Banker LA
  3. Coldwell Banker’s Interactive Billboard
  4. 2 Million Views for Coldwell Banker Videos
  5. Coldwell Banker’s Channel Going Strong
  6. PropertyBoss Integrates vFlyer’s Service
  7. Email Tool Review: PreviewMyEmail
  8. oodle.com Releases Agent Service
  9. realup.com Expands Email Options
  10. Coldwell Banker iPhone and Android Home Search


  1. Paul Reinarz says:


    Thanks for the great write-up. We are really excited about how we are able to help brokerages and their agents and invite others to check us out. I would love to hear any feedback or answer any questions anyone has once they have done so. Feel free to contact me at paul at rezora dot com.


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