Photo-to-Video Company Targets Agents

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Another photo-to-video company is looking to attract business from real estate agents, offering a tool that could showcase listings in a memorable way.

New York based company Animoto, whose tagline is “the end of slideshows”, offer a tool that uses existing digital photos to create videos set to music. The movement of the images is synchronised to a song’s vocals and beats, rather than moving at a fixed rate. 30-second videos are free, but Animoto is also aiming to capture the real estate market with business packages.

Animoto’s business packages, which cost $99 for a three-month trial or $249 for a full year subscription, allow users to create an unlimited number of videos and choose from over 300 commercially licensed songs. A Prudential agent is highlighted in Animoto’s real estate “case study” video.

Animoto are currently celebrating the closure of a $4.4 million round of funding led by Madrona Venture Group, with contributions from amazon.com, SoftTech VC and iStockphoto founder Bruce Livingstone. Digital Beat reports that Animoto plans to use the money to create better image recognition and video integration within the tool, and hopes to attract more interest from industries such as real estate.

The company’s blog states that Animoto currently has 750,000 registered users, with approximately 10 percent paying for its premium services. Brad Jefferson, CEO & Co-founder of Animoto, is quoted as saying:

“Since founding Animoto we’ve focused on delivering a simple user experience with a clear business model to allow anyone the ability to create professional video. We’ve created a base of raving fans and have been operating at cashflow positive since December 2008.”

Photo-to-Video Company Targets Agents

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